About Myself and Why I Started Rehoboth Threads
I'm Chioma, a mother of four, a Computer Science graduate, a data analyst by training, and forever a lover of beautiful clothes.
My journey into fashion started simply from passion. I've always been drawn to outfits that are simple yet classy — the kind that turn heads not because they scream for attention, but because they quietly speak of elegance and taste. I wanted clothes that told our own stories: stories rooted in home, in our vibrant African heritage, yet crafted in contemporary styles that fit right into today's world.
That's how rehoboth threads was born. It wasn't just about making clothes. It was about creating pieces that appreciate our African prints, that blend cultures beautifully, that make you feel proud of who you are and where you come from. Each design is my small way of saying, "this is us, our roots, our elegance, our joy."
It's funny how life comes full circle. Even though I studied Computer Science and built a career in data analysis — a field I still love — fashion was always there, tugging at my heart. I'd sketch ideas during lunch breaks, mentally note beautiful color pairings when walking down the street, and get excited over fabrics the way some people get excited over gadgets.
Eventually, I decided not to ignore that pull anymore. I wanted to show that you can celebrate your culture proudly in a way that feels modern, chic, and effortlessly stylish. I wanted to create timeless outfits for women who value quality and meaning over trends.
Today, seeing people step out in rehoboth threads designs gives me indescribable joy. It's more than just business for me; it's seeing people wear confidence, identity, and stories on their bodies. It's hearing them say, "I felt so beautiful in this," or "Everyone kept asking where I got this outfit."
I'm still a proud data person — numbers and insights excite me — but fashion is where my soul feels most at home. Rehoboth threads is my love letter to Africa, to simplicity, to class, and to everyone who dares to stand out in quiet, confident elegance.
— Chioma
Founder & Creative Director